Case Studies > Discovery Kids Child Care

Helping Discovery Kids Child Care connect the dots with UnidenHosting solutions

Document ID: UNIDEN-NS4D-DPJF-G2A7

The Background

UnidenHosting recently helped a popular day care company enhance its sales and marketing efforts by hosting a personalized secured customer portal geared toward Discovery Kids Child Care customers to watch their children on a live feed camera at the day care facility.

Jill Yellico and Melissa Hertneky, a mother-daughter duo, established Discovery Kids Child Care at Rockrimmon in Colorado Springs. The mission of Discovery Kids Child Care is to provide safe, affordable, high-quality childcare in Colorado Springs within an excellent educational environment benefiting children, families, staff, and the entire Colorado Springs community.

Discovery Kids Child Care contacted UnidenHosting to address our sales teamā€™s of their current worries. The company decided to create a custom customer portal for each individual parents to allow them to monitor live feed of their childā€™s activity while at the daycare. Being accessible through web browser and mobile devices.

The personalized websites bolstered Discovery Kids Child Careā€™s sales and marketing efforts, and field representatives felt more confident about their ability to engage with prospective clients. Without the UnidenHostingā€™s solution, sales agents feared that they might lose potential customers.

The Challenges

During the sales process, the Discovery Kids Child Care sales team realized there were issues with the channels available to prospective clients. Before contacting UnidenHosting, the companyā€™s website funneled visitors and potential clients to local sales representatives.

The Discovery Kids Child Care sales staff felt that they were losing considerable opportunities to engage with potential clients, because the only online avenue for those seeking information online about Discovery Kids Child Care was the facebook website, which directed visitors to the main centers contact number. The field sales staff wanted to provide potential clients with an online resource for additional information, but did not want to risk losing the sale to bigger childcare facilities.

UnidenHostingā€™s website hosting made all the difference for Discovery Kids Child Care customers and future sales

— Melissa Hertneky, Owner of Discovery Kids Child Care

The Solution

Discovery Kids Child Care contacted Uniden Hosting to address the sales teamā€™s worries. The company decided to create custom websites for each individual field sales representative so that prospective customers could directly contact their local team member instead of being routed to the main facility. This open also worked well with the sales team daily operations. With UnidenHostingsā€™s help, Discovery Kids Child Care was able to establish tailored micro websites, each providing more information about the products and services available, as well as the contact information for the sales agent in the area. The company employed an advertising agency to design the website template, then provided those files to UnidenHosting. Using this information, UnidenHosting was able to develop the overall process for creating and managing each individual microsite.

The Results

The personalized websites and facility camera system bolstered Discovery Kids Child Careā€™s sales and marketing efforts, and field representatives felt more confident about their ability to engage with prospective clients. Without the UnidenHosting solution, sales agents feared that they might lose to bigger childcare facilities, should potential customers turn a fixed corporate structure. Now, with the micro-sites deployed, prospects and current customers have a place to go for more details about Discovery Kids Child Careā€™ products and services and for the contact information of their local sales representative.

In addition to streamlining the process that potential customers use to contact a sales agent, the new websites also strengthened relationships between Discovery Kids Child Careā€™ internal teams. Now, field sales representatives feel they have more support from the marketing team, and sales channel conflicts have been reduced. At the same time, the main facility of Discovery Kids Child Care, still serves a valuable purpose for the company without taking away from the field teamā€™s efforts during day to day operations.

Discovery Kids Child Care also is considering adding even more content to these sites in the near future, including testimonials and special offers. This would provide potential clients with a more robust information source for their questions and pre-service needs.

UnidenHostingā€™s micro-websites benefited Discovery Kids Child Care in several ways, including unifying its sales and marketing efforts and ensuring prospective customers get the most specific information possible. The tailored sites prevented the sales team from losing opportunities to engage with prospects without disrupting the processes of the main child care center.

The individual, personalized websites allow the field representatives to better connect with prospective clients and help ensure they are getting the information they need when they need it. Discovery Kids ChildCare is happy to be a part of UnidenHostingā€™a online presence.

— Jill Yellico, Owner of Discovery Kids Child Care

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