Case Studies > BrandJuice
Document ID: UNIDEN-AM4N-7S3N-PAJ4
In 1999, BrandJuice was established. Founded from deep expertise in classic brand management, BrandJuice was born with an eye towards the intersection of business growth and the power of branding.
BrandJuice grew quickly with seasoned team members from a diverse range of “big” agency backgrounds and marketing disciplines. Client roots in CPG and technology blossomed as the healthcare and lifestyle markets matured. As consumer engagement across all categories deepened, so did BrandJuice services in innovation and creative services to help brands make a meaningful impact.
Today, the BrandJuice team delivers Artful Strategy, a holistic blend of strategy and creativity in a unified approach, to help brands mean more for clients across a range of categories and audience types globall
According to Jason Schalz, BrandJuice Director of Technology, the organization counts on several UnidenHosting solutions, including those related to its server management plan, virtual private web servers, which hosts BrandJuice's custom application for tracking client’s advertisement which informs BrandJuice if the advertisement has been seen or clicked on. The company also utilizes the firewall solution (offered with the server management plan) to safeguard its network. All told, UnidenHosting operates and manages the entirety of its core infrastructure, owning all of the servers used by the firm.
“All of our production applications and data are hosted by UnidenHosting,” Schalz said. “Everything.”
In addition to its database, vps and web servers, BrandJuice also began leveraging UnidenHosting services for the company’s new disaster recovery location. Schalz noted that this process began this year, as the organization looked to establish a partnership with local business in the Mid-west region, specifically devoted to disaster recovery and business continuity.
During this time, company leaders had a difficult balance they were looking to maintain. They needed a system that would enable them to be fully prepared in the event of a disaster while still fitting within their budget.
This is where BrandJuice’s partnership with UnidenHosting became increasingly valuable. The vendor’s experts were able to recommend the best configuration that would keep processes going temporarily while staying in line with the business budget.
“UnidenHosting was able to figure out what we would need to keep running in case of a disaster, for a smaller period of time, obviously, until our regular production service was up and running,” Schalz said. “They gave us a solution that didn’t double our spending which a lot of other hosting companies tried to do. We were able to spend less than we thought we would have to to have a second site.”
Schalz added that it is beneficial to have a local vendor that knows what the company has as well as what they need, and can recommend the best components to bring value to any project BrandJuice is working on, without having to try and charge dime-for-dime on the service.
“UnidenHosting’s solution provides us with 24/7/365 access to our apps and data, allowing us to always be there for our clients,” Schalz said. “These clients can rest assured that they have connectivity at any time, and this is what's most important.”
Overall, one of the greatest benefits of utilizing UnidenHosting is the fact that the partnership enables the internal BrandJuice team to remain focused on their core company processes while not having to worry about their infrastructure. For Schalz, this means he is able to keep his attention on the software aspect of the organization while UnidenHosting maintains the hardware.
“That is the best part for me. I don’t have to worry about it and everything is taken care of, and i have more of a reason to take a break from Denver and take a nice drive to the Springs” Schalz said. “I know our servers are going to be running and they’re going to be up and if a disc drive explodes or something, UnidenHosting is going to swap it out for me and keep me updated on the process.”
“The fact that I don’t have to worry about the infrastructure is really my favorite part,” Schalz added. “If I had physical servers here that I had to administer, I would probably go crazy.”